By Admin 
On August 31, MINISO, the global lifestyle retailer, unveiled its largest store to date in Jakarta’s Central Park, Indonesia, marking a new chapter in the brand’s global expansion. The store’s launch was met with immense success, recording an impressive RMB 1.18 million in sales on its opening day, setting a new single-day sales record for MINISO stores worldwide.
The Jakarta Central Park flagship store spans an expansive 3,000 square meters, making it the largest MINISO store globally. The store is designed with eight major category zones and special IP-themed areas, offering an immersive shopping, leisure, and entertainment experience that redefines the “joyful shopping experience” MINISO is known for.
MINISO Group’s Vice President and Chief Marketing Officer, Liu Xiaobin, described the Jakarta Central Park flagship store as a significant upgrade in MINISO’s “super store” concept, showcasing new heights in spatial layout and scenario-based design. The store continues MINISO’s successful “Super IP” + “Super Store” formula, solidifying the brand’s positioning as a “global IP joint collection store” and sparking a wave of consumer interest in international markets.
MINISO’s largest global store, located in Jakarta’s Central Park shopping center, is not only in one of Indonesia’s top shopping destinations but also in a prime commercial hub coveted by numerous brands. MINISO’s presence in this premium location is set to further elevate the shopping center’s offerings, transforming it into a trendy consumer hotspot and reinforcing Indonesian consumers’ recognition of MINISO as a “global IP joint collection store.” This move deeply embodies MINISO’s “Happy Philosophy” business model.
Beyond its expansive size, the Jakarta Central Park flagship store represents a breakthrough in design, store layout, and product assortment. The store is themed as a “Dream Castle Park,” featuring a “long dreamlike entrance, immersive IP zones, and eight interactive experience zones,” creating a magical journey for customers.
The store offers over 10,000 SKUs, with around 3,000 being IP products from popular franchises such as Sanrio, Disney, Loopy, One Piece, and Chiikawa. Dedicated zones for leading IPs like Sanrio and Disney unlock the “IP consumption code” through scenario-based layouts. Additionally, the store includes large sections for beauty, stationery, snacks, and more, providing consumers with a comprehensive shopping experience while enhancing interactive engagement within the store.