By Admin 
On August 27, SHEIN expanded its semi-managed model to five European countries, supporting Chinese sellers in Germany, the UK, France, Italy, and Spain with local inventory and fulfillment capabilities. This move aims to enhance the global growth of Chinese sellers by enriching their high-quality product offerings for overseas markets and empowering localized operations across different global markets.
Following the initial U.S. launch of SHEIN’s semi-managed model in June this year, the European sites are now open to accelerate sales opportunities for semi-managed sellers. A seller from Ningbo specializing in small home appliances eagerly anticipates this expansion, noting that timely delivery is crucial for consumer experience. They have already achieved notable success in the U.S. and are now preparing to leverage the European market’s enthusiasm for stylish and functional home appliances.
SHEIN’s semi-managed model in Europe offers significant opportunities for cross-border sellers. Europe’s diverse and prosperous market, with its high online retail development, is a prime location for expansion. The European e-commerce market, valued at $690 billion in 2023, is expected to grow at a 7% annual rate and surpass $950 billion by 2028. Countries like the UK, Germany, France, Italy, and Spain represent mature and high-potential markets.
SHEIN’s presence in Europe has shown impressive results, with over 45 million monthly users in EU countries. The company’s growth trajectory indicates strong performance in the European market, with SHEIN leading in fashion shopping apps and ranking second in overall shopping apps in key markets like Italy, France, and Spain.
As the European e-commerce market grows, categories such as fashion, consumer electronics, home goods, and personal care are highly favored by consumers. SHEIN’s semi-managed model aligns with these trends, offering a strategic advantage to sellers. The model includes benefits like zero entry fees and commissions, and comprehensive support in product development, logistics, and compliance.
Additionally, SHEIN’s partnership with leading cross-border logistics providers to offer certified warehouses supports sellers by providing extensive storage solutions and efficient fulfillment processes. This support is crucial for sellers like Yang Qin, who faced challenges with managing overseas warehouses independently.
In summary, SHEIN’s semi-managed model has rapidly gained traction, with thousands of stores already operating successfully. The model’s expansion aligns with global e-commerce growth trends, reflecting a broader movement towards professional and integrated cross-border e-commerce solutions.